Every lesson here exists because it produces a paid SEO skill. The curriculum was rebuilt to cover the next 3 to 5 years of search, including Answer Engine Optimization, Generative Engine Optimization, and Large Language Model Optimization. Older lessons that taught padding tactics were cut.
The SEO Training in Nepal curriculum is a 15-module, 180-lesson program taught in Nepali by Rambabu Thapa, founder of Orka Socials Pvt. Ltd. Modules cover how search works, niche selection, keyword research, content strategy, on-page and semantic SEO, technical SEO, off-page SEO and digital PR, local SEO, AEO/GEO/LLMO for AI search, SEO auditing, measurement and reporting, and SEO career. Of 180 lessons, 59 are newly recorded for 2026 and 7 are updated to reflect current platforms. The full curriculum is delivered in the SEO Mastery Course at NPR 50,000.
How it's structured
Three principles behind the module map.
The curriculum was rebuilt in 2026 from a working SEO consultant's perspective, not a textbook author's. Three rules shape the module order.
01
Mental model first, tactics second
Module 01 teaches search as an information-retrieval and trust system. Without that mental model, tactics become guesses. Every later module references the foundations laid in Module 01.
02
Real project from week one
Module 02 sets up a practice project (your site or a niche site). Every assignment in Modules 03 to 12 applies to that project. By graduation you have a documented case study, not a folder of disconnected exercises.
03
2026 search baked in, not bolted on
Entity SEO appears in Module 01. AI search readiness shows up in Modules 04, 05, and 09. Schema and structured data run through 05, 06, and 08. AEO, GEO, and LLMO are not an afterthought, they are Module 09.
Honest exclusions
What's NOT in the curriculum, and why.
27 lessons that appeared in earlier batches were cut. Some moved to onboarding because they were admin items. Most were cut because they teach tactics that no longer move rankings, or they pad lesson counts without adding skill.
Outdated or marginal tactics
Exact-match domain (EMD) tricks. Google's algorithm has discounted EMD signals since the 2012 EMD update.
W3C code validation. Pages with imperfect HTML rank fine. Spending time chasing W3C validation is not paid SEO work.
Text-to-HTML ratio. A vanity metric that does not appear in any documented ranking system.
White-hat / grey-hat / black-hat taxonomy. Google does not categorize SEO this way. The framing creates more confusion than clarity.
Friends-and-family link building. Not a real strategy and reads as desperation in any link audit.
Web 2.0 properties for backlinks. Effectively dead since the Penguin update.
Geotagging images for local SEO. Too minor to warrant its own lesson at this price point.
Coupon codes, typo link building, round-up link building. Either too narrow, declining, or marginal in 2026.
HTML sitemap. Folded into a brief note inside the XML sitemap lesson.
Image optimization (technical-SEO version). Already covered once in Module 05. Cut to remove the redundancy.
Sales content moved off the curriculum
"Benefits of learning SEO" lessons. That belongs on the landing page, not inside a paid course.
"Who is this course for" lessons. Decision content, not skill content.
Soft skills padding
Generic communication, accountability, discipline lessons. Real, but not standalone SEO lessons. Cut to keep the curriculum focused on paid skill.
Admin items moved to onboarding
Welcome, course rules, coaching call setup, technical-issue reporting. Moved to a welcome email sequence and dashboard onboarding so the course starts with real content from Lesson 1.
Module map
The 15 modules, 180 lessons, 40 hours.
40 hours and 7 minutes of recorded teaching, measured from the platform rather than estimated. Each module shows the lesson list, what's new for 2026, what was kept from prior batches because it still works, and the resource that ships with it.
Foundational (kept from earlier batches because the SEO principle still holds)New 2026 recordingUpdated for 2026
01
Before You Begin
Orientation, 11 short lessons and 44 minutes. How the course runs, how assignments are submitted, when the weekly coaching call happens, and how to get help when something breaks. Watch these first and the rest of the course costs you less time.
11 foundational44 m
Foundational
Welcome and Congratulations
Foundational
Introductions and Overview
Foundational
About the Trainer
Foundational
Course Structure
Foundational
How to get the most out of this training
Foundational
Rules within the Community
Foundational
Questions and Support
Foundational
Celebrating your wins
Foundational
Weekly Coaching Calls
Foundational
Reporting Technical Issues
Foundational
Submitting video testimonials and leaving a review
02
How Search Works as a System
Teaches search as an information-retrieval and trust system, not just keywords and links. Sets the mental model for the rest of the course.
5 foundational4 new for 2026
Foundational
What is SEO and why it matters
Foundational
How search engines discover, crawl, index, and rank pages
New 2026
How Google understands meaning: from strings to things
Introduction to entities, the Knowledge Graph, and semantic processing. The mental model behind semantic SEO, which is SEO based on topics and entities rather than isolated keywords.
New 2026
Search quality and trust: how Google evaluates sources
Organic results, featured snippets, People Also Ask, AI Overviews (Google's AI-generated answer summaries), knowledge panels, local packs, image and video results.
New 2026
How AI search systems work
How ChatGPT search, Gemini, and Perplexity retrieve and cite sources, and why this matters for SEO practitioners now.
New 2026
Core ranking systems you need to understand
Helpful Content System, link analysis, Page Experience, passage ranking. Not a deep dive, the mental map learners need.
Foundational
Search commands and operators for SEO research
Foundational
Setting up your SEO toolkit: free and paid tools
03
Niche Selection and Market Understanding
Gives learners a real project to work on. All future assignments reference this single project, so by Module 12 you have a documented case study.
2 foundational2 new for 2026
Foundational
Understanding business models and why they need SEO
Foundational
Niche selection: choosing what to build around
Criteria: demand, competition, monetization paths, personal fit.
New 2026
Competitive landscape analysis
Who ranks in your niche, why they rank, where the gaps exist. Practical walkthrough using Ahrefs and Semrush.
New 2026
Setting up your practice project
You create or select a real site. All assignments going forward apply to this project.
Entities, attributes, and relationships: thinking beyond keywords
Original lesson on semantically related words, expanded with an entity-thinking supplement.
Foundational
Keyword research using free tools
Foundational
Keyword research using paid tools
Foundational
Keyword clustering
Foundational
Building a topical map
Foundational
Keyword-to-page mapping
New 2026
Competitor keyword gap analysis
Finding opportunities competitors cover that you don't. Practical walkthrough in Ahrefs Content Gap.
Foundational
How to do effective keyword research (full process)
Download
[Download] Keyword Research Template and usage guide
Download: Keyword Research Template
05
Content Strategy and Content Creation
Original SEO Content Writing module kept almost intact. Two new lessons on AI-ready content added at the end.
15 foundational2 new for 2026
Foundational
Content strategy overview
Foundational
Types of SEO content
Foundational
Creating a content outline
Foundational
Satisfying user intent with content
Foundational
Prewriting
Foundational
Writing
Foundational
Editing and proofreading
Foundational
Writing headlines that earn clicks
Foundational
Editorial calendar
Foundational
Hub content and topic clusters
Foundational
How to find sub-topics
Foundational
Content freshness and updating content
Foundational
Content promotion and distribution
New 2026
Writing AEO-ready content
AEO (Answer Engine Optimization) is structuring content so featured snippets, People Also Ask, and AI Overviews quote it directly. Quotable statements, structured claims.
New 2026
Writing content that AI systems can cite
How LLMs select and attribute sources. Structuring content so it is retrievable and citable by AI search.
Foundational
Measuring content's SEO success
Foundational
Common content writing mistakes to avoid
Download
[Download] Content Writing Checklist and usage guide
Foundational
Content Writing Tools
The writing, editing and research tools used on real client content.
Two new lessons on schema and entity optimization, plus an on-page audit lesson. Schema lesson updated to cover Article, FAQ, HowTo, LocalBusiness, Product, Organization, and Person types.
13 foundational2 new for 20261 updated
Foundational
What is on-page SEO
Foundational
Understanding HTML needed for on-page SEO
Foundational
Elements of on-page SEO (ranking factors)
Foundational
SEO-friendly titles and meta descriptions
Foundational
Optimizing heading tags (H1 to H6)
Foundational
Image optimization (filename, alt, size, format)
Foundational
Structuring URLs for SEO
Foundational
Canonicalization
Foundational
Internal linking strategy
Foundational
Reverse silo architecture
Foundational
Anchor text types and strategy
Updated
Structured data and Schema.org implementation
Updated supplement covering Article, FAQ, HowTo, LocalBusiness, Product, Organization, and Person schema with JSON-LD examples.
New 2026
Entity optimization on the page
Establishing what a page is about at the entity level. Connecting to known entities. Disambiguation. Practical examples.
Foundational
Open Graph and social meta tags
Foundational
Performing on-page SEO using free tools
Foundational
Performing on-page SEO using paid tools
New 2026
On-page audit process: evaluating any page
Step-by-step process for auditing a single page against on-page and semantic optimization factors.
Foundational
Common on-page SEO mistakes to avoid
Download
[Download] On-Page SEO Checklist
Download: On-Page SEO Checklist (with entity and schema checks)
The biggest module in the course: 21 lessons and 9 hours 54 minutes, more than a quarter of the total runtime. JavaScript SEO and log file analysis added for 2026. Site speed optimization alone runs 3 hours 9 minutes across four videos, the longest lesson in the programme.
18 foundational2 new for 20261 updated
Foundational
What is technical SEO
Foundational
Elements of technical SEO (ranking factors)
Foundational
Technical SEO tools (free and paid)
Foundational
Robots.txt
Foundational
XML sitemaps
Foundational
HTTP status codes and redirects (301, 302, 3xx, 4xx, 5xx)
Foundational
Site architecture
Foundational
Duplicate content and how to handle it
Foundational
Pagination and faceted navigation
Foundational
Mobile-first indexing and responsive design
Foundational
Site speed optimization and Core Web Vitals
Four videos, 3 hours 9 minutes. The longest lesson in the course. Diagnosis, the fixes in order of impact, and how to prove the change in Core Web Vitals.
Foundational
SSL and website security
Foundational
Broken links and error handling
Foundational
Internationalization and hreflang
New 2026
JavaScript SEO: how search engines handle JS-heavy sites
Rendering, SSR vs CSR, common JS SEO pitfalls. Beginner-friendly walkthrough with real examples.
New 2026
Log file analysis: how search engines actually crawl your site
Introduction for beginners. What log files reveal, free tools to analyze them, what to look for.
Foundational
Technical SEO audit using free tools
Updated
Technical SEO audit using paid tools
Sitebulb walkthrough added on top of Screaming Frog and Semrush.
Foundational
Common technical SEO mistakes to avoid
Download
[Download] Technical SEO Checklist and usage guide
Foundational
White Hat, Grey Hat and Black Hat SEO
Where the line is, what gets a site penalised, and how to answer a client who asks for shortcuts.
Download: Technical SEO Checklist (with JS SEO and log file checks)
Cut from 26 to 15 lessons. Removed 8 minor or outdated tactics. Added a brand signals lesson because brand strength now affects both ranking and AI retrieval.
13 foundational1 new for 20261 updated
Foundational
What is off-page SEO
Foundational
How links affect search engine rankings
Foundational
Types of backlinks
Foundational
Anchor text types and ratios
Foundational
Creating link-worthy content
Foundational
Guest post outreach for quality backlinks
Foundational
Digital PR
Updated
Reactive PR and journalist sourcing
Re-recorded for 2026 to cover Connectively, Source of Sources, and direct journalist outreach (HARO platform changed significantly).
Foundational
Broken link building
Foundational
Finding link sources (40+ patterns)
New 2026
Brand signals as an authority strategy
Unlinked mentions, brand search demand, entity establishment across the web. How brand strength affects rankings and AI retrieval.
Foundational
Link building risk management
Foundational
Free vs paid links
Foundational
Link profile cleanup and disavow
Foundational
Common off-page SEO mistakes to avoid
Download
[Download] Off-Page SEO Checklist and usage guide
Foundational
Content Syndication
Republishing without creating duplicate-content problems, and what it earns.
Foundational
Low Level Link Building Guide
The foundational links every new site needs before outreach is worth starting.
Download: Off-Page SEO Checklist
09
Local SEO
Expanded from 7 to 12 lessons. Local SEO drives revenue for service businesses, so the module deserved real depth, not just a Google Business Profile walkthrough.
5 foundational6 new for 20261 updated
Foundational
What is local SEO and how local search works
Updated
Google Business Profile: full setup and optimization
Updated supplement covering categories, attributes, products and services, Q&A, and photos in depth. The GBP interface changes frequently.
New 2026
GBP ongoing management: posts, updates, and optimization cadence
Foundational
Local SEO ranking factors
New 2026
Review strategy: earning, responding, and monitoring reviews
Reviews as ranking signals. Building a review acquisition system. Response templates and policies.
Foundational
Citation building and NAP consistency
NAP is Name, Address, Phone Number, the three pieces of business info that must match across the web for local SEO.
New 2026
Local keyword research: geo-modified queries and implicit local intent
"Near me" patterns, city and neighbourhood modifiers, service-area keyword strategies.
Foundational
Location-based pages: city pages and service-area pages
New 2026
Local schema implementation
LocalBusiness, GeoCoordinates, Service, and OpeningHoursSpecification schema. Hands-on JSON-LD for local businesses.
New 2026
Local link building
Sponsorships, local partnerships, community involvement, chambers of commerce, local press coverage.
New 2026
Multi-location SEO
Managing profiles and pages for businesses with 2 to 50+ locations. Scaling local SEO.
Foundational
Local SEO tools and rank tracking
Download
[Download] Local SEO Checklist
Download: Local SEO Checklist (rebuilt with expanded scope)
Recorded from scratch in 2026, because the thing it describes did not exist in its current form last year. AEO is Answer Engine Optimization, GEO is Generative Engine Optimization, LLMO is Large Language Model Optimization. The module is organised around four gates a page must pass before an AI system will quote it. 3 hours 24 minutes across the recorded lessons, averaging 18.5 minutes against a course average of 13.5. The AI Answer Audit alone runs 34 minutes.
14 new for 2026
New 2026
How AI Search Systems Work
What happens in the three seconds between a question and ChatGPT's answer, and how it decides whether your website gets mentioned.
New 2026
The Four Gates: Find, Pull, Pick, Trust
Getting quoted by an AI is not one thing. It is four tests, passed in order, and one scorecard that runs all four.
New 2026
The AI Answer Audit + Four-Gate Scorecard
34 minutes. Run through the ways a client can pay for it. Three tools, one sheet, three honest numbers.
New 2026
Gate 1, FIND: Eligibility and the AI-Bot Policy
The least glamorous gate in the course, and the one that quietly sinks most businesses. Ten minutes per page, free tools only.
New 2026
AI crawler access and llms.txt
Which AI crawlers you allow, how to say so, and writing an llms.txt that actually helps.
New 2026
Query Fan Out: the 8 to 12 questions hiding inside every money question
A dated, client-ready content brief in 20 minutes. Gates 2 and 3 are built on it.
New 2026
Gate 2, PULL: the liftable passage
Take the ones from your fan-out brief and write the sentence the AI will lift. The best-evidenced gate.
New 2026
Gate 3, PICK: the original asset
The one thing only your client can publish, in 300 words.
New 2026
Gate 3, PICK: earned mentions and local
What others say about you: reviews, lists, directories, forums, Business Profile.
New 2026
Gate 4, TRUST: entities, author, sources
The money page an AI can believe and describe correctly.
New 2026
Schema as entity grounding
JSON-LD as the machine-readable version of who this is and what it does. Connecting your pages into one graph.
New 2026
Freshness and honest measurement: the five real numbers
Keep money pages fresh without faking it. Report with free, real data only, and say what cannot be measured.
New 2026
The AI visibility report, as a client deliverable
The document you hand over and invoice for. What goes in it, what stays out, and how to present it.
New 2026
AI as your SEO assistant: one source of truth, prompts, skills, agents, workflow
Set up once, train, feedback loop, improve.
Deliverables: the AI Answer Audit, the Four-Gate Scorecard, a live llms.txt, and a client-ready AI visibility report
11
SEO Auditing and Strategy
Restructured to add strategy document creation and stakeholder presentation. An audit is only as useful as the action plan it produces.
7 foundational2 new for 2026
Foundational
What is an SEO audit and what it diagnoses
Foundational
Technical SEO audit process
Foundational
On-page SEO audit process
Foundational
Off-page SEO audit process
Foundational
Local SEO audit process
Foundational
Competitive analysis audit
Foundational
Types of SEO audit
New 2026
Turning audit findings into a prioritized strategy
Impact vs effort framework. Building a 90-day action plan from audit data. Template walkthrough.
New 2026
Presenting SEO findings to clients and stakeholders
How to structure a presentation. Speaking to business owners, marketing teams, and developers. Live example.
Download
[Download] SEO Audit Checklist and usage guide
Foundational
UI/UX Audit
Auditing a site for the experience signals that affect rankings and conversion. 19 minutes, and no competing Nepali course teaches it.
Proof, in numbers a client can read without you in the room. Search Console, Analytics 4, Tag Manager and Looker Studio, then what belongs in a monthly report and what does not. Reporting is what gets a contract renewed.
7 foundational1 updated
Foundational
Google Search Console: setup and key reports
Foundational
Google Analytics 4: setup, traffic, and conversions
Foundational
Google Tag Manager
Foundational
Goal setup and conversion tracking
Updated
Building SEO reports in Looker Studio
Updated for the Looker Studio rename (formerly Google Data Studio).
Foundational
SEO reporting: what to include, what to skip
Foundational
Third-party reporting tools
Download
[Download] SEO Reporting Template and usage guide
Download: SEO Reporting Template and usage guide
13
Client Work and Project Management
The commercial side. Agreeing targets with a client, writing a requirements document, finalising scope, and running the campaign in Asana or Trello. 40 student questions in the corpus were about managing projects and teams.
5 foundational
Foundational
Discuss and finalize client business targets
Foundational
Preparing SEO project requirements
Foundational
Finalize target keywords and services
Foundational
Preparing an SEO campaign
Foundational
Managing campaigns in project management tools
14
SEO Career Guide
Rebuilt for 2026, from 9 lessons to 13, every one with a numbered assignment reviewed on a coaching call. Built from what students actually asked: of 442 students who wrote why they joined, 216 used the word career and 210 asked about pricing and money. Three lessons here are in no other Nepali curriculum: Communication Skills, Accountability and Discipline. This module is taught live in the Thursday coaching calls rather than shipped as one fixed recording, because a CV, a first interview and a rate card depend on where a particular student actually is.
13 new for 2026
New 2026
Common SEO Mistakes to Avoid
The mistakes that delay a career, including the one Rambabu made himself. Assignment #157.
New 2026
SEO Community to Join
Where work actually gets passed around. Assignment #158.
New 2026
SEO Experts to Follow
Who to follow, and more usefully who to stop following. Assignment #159.
New 2026
Prepare your CV for SEO Jobs
What a hiring manager scans for, and how to write experience when the only project is your own. Assignment #160, reviewed on a coaching call.
New 2026
Prepare yourself for the SEO Interview
The questions that come up every time, answered with a structure instead of a ramble. Assignment #161 is recorded, not written.
New 2026
Land your Job
MeroJob, Kumari Job, JobsNepal, LinkedIn and agency direct outreach. Whether to quit a full-time job, answered honestly. Assignment #162: five applications sent.
New 2026
How to perform best in your job
The first 30, 60 and 90 days. Working with developers. What AI changes about the role. Assignment #163.
New 2026
Communication Skills
Writing a client update that gets read, and the honest answer on how much English this career needs. Assignment #164.
New 2026
Accountability
Owning a missed deadline before anyone asks. Clients leave because they stopped hearing from you. Assignment #165.
New 2026
Discipline
A weekly schedule that survives a bad week. Added because a student asked how to stay consistently disciplined. Assignment #166.
New 2026
Case Studies
Situation, what you did, what happened, with a number. The answer to having no portfolio. Assignment #167.
New 2026
Build your Authority
The LinkedIn profile that gets found, and posting what you learn while you learn it. Assignment #168.
New 2026
Pricing your SEO Service Rates
Four pricing models, the three market tiers, and the floor-rate calculation nobody teaches. Getting paid in Nepal from abroad. Assignment #169: your rate card.
Deliverables: your SEO CV, recorded interview answers, a documented case study, and a three-tier rate card
15
Build Your Practice Site in WordPress
Two recordings, 2 hours 18 minutes, covering the eleven topics below. Added because we asked 442 students what stops them and WordPress came back 495 times, more than keywords, content or links. SEO knowledge is not what blocks most people. Not being able to build the thing they are optimising is.
2 recordings2 h 18 m
New 2026
Domain and hosting
Buying a domain and pointing it. Hosting, cPanel, nameservers.
New 2026
WordPress setup
WordPress installed on your own domain, not a sandbox.
New 2026
Theme setup: Astra and Elementor
A theme installed and configured, pages built without code.
New 2026
Pages and blog setup
Home, about, services, contact, and a working blog with categories.
New 2026
Customization
A site that looks like it belongs to someone.
New 2026
Plugins: Yoast and Rank Math
An SEO plugin configured properly. Titles, sitemaps, the settings that matter.
New 2026
Security setup
Logins hardened, backups running.
New 2026
Content publishing
Your first post published and indexable.
New 2026
Speed optimization
Caching and compression, measured in PageSpeed Insights.
New 2026
Troubleshooting
The confidence to fix a site you broke.
New 2026
Website migration
Moving a site host to host without losing rankings.
Deliverable: your own live WordPress site, from an empty registrar cart to a published post
Project work
One real project carries through every module.
Each learner sets up a practice project in Module 02. Every module afterwards adds an assignment to that project. By Module 12, you have a documented case study you can show on LinkedIn, Upwork, and in interviews. The same case-study format is what powers the 12 client case studies on rambknows.com.
Choose a real site, not a worksheet
Your own portfolio, a family business website, a niche site you want to grow, or a willing test client. The site has to be real because keyword research, audits, and link building only work with real data.
Module-by-module deliverables
Module 03 produces a keyword map. Module 04 ships 3 to 5 articles. Module 05 produces an on-page audit. Module 06 produces a technical audit. Module 09 produces an AEO/GEO audit. Module 10 produces a 90-day strategy document.
Case study at graduation
Module 12 walks you through documenting before-and-after metrics, SERP screenshots, and ranking changes. The output is a case study for your CV, freelance pitches, or first agency interview. It is also what gets you listed among the verified SEO experts in Nepal businesses hire from.
Live feedback every week
Weekly group coaching calls with Rambabu Thapa review your project work. Submit your audit, content brief, or strategy doc, get specific feedback, iterate. The feedback loop is what turns lessons into hire-ready skills. This curriculum is the syllabus for SEO Training in Nepal, taught in Nepali by Rambabu Thapa.
Tools you will work with
The tools taught in the curriculum.
Free tools cover core workflows for junior and mid-level SEOs. Paid tools are taught hands-on so you know which one to reach for, what to run, and how to read the output, the way working SEOs use them. The course teaches the workflow and decisions. You bring or sign up for the tools when you need them on real client work.
Google Search Console
Indexation, queries, Core Web Vitals, manual actions.
Content brief generation and on-page semantic scoring.
Hands-on training
BrightLocal
Local rank tracking, citation audits, GBP insights.
Hands-on training
ChatGPT, Gemini, Perplexity
Used for content drafts, research, and AI-search visibility testing in Module 09.
Free + paid
Curriculum reviews from graduates
Graduates who followed the 15-module roadmap.
What named students say about working through the full curriculum, module by module, with weekly coaching from Rambabu.
SK
Suraj Kunwar
SEO Training Graduate · Nepal
★★★★★
I recently completed my 3-month SEO journey at Orka Socials Academy taught by Rambabu Thapa Sir. His mentorship guided me through each step and included actionable feedback on my work. I followed his SEO roadmap and gained real, useful skills.
JB
Jenish Bajracharya
SEO Training Graduate · Nepal
★★★★★
Rambabu Sir made complex topics simple and practical, guiding us step by step through keyword research, WordPress setup, and on-page and off-page SEO. His real-world examples helped us apply the skills to our own projects.
BC
Bikash Chudali
SEO Training Student · Nepal
★★★★★
I started from zero and learned SEO basics and practical skills step by step over 3 months. Weekly doubt-clearing meetings and 24/7 group support were very helpful throughout the journey.
Inside the course
The curriculum, taught in practice.
Every module is taught online through recorded lessons plus weekly live coaching with Rambabu over Zoom, with workshops and 1-on-1 sessions hosted at the Orka Socials Lalitpur office by appointment. Photos from current and past batches.
Live SEO Mastery classMastery Course graduatesClass working on assignmentsLive client SEO at Orka SocialsWordCamp Nepal 2025 talk
How tiers map to modules
Basic vs Mastery vs future Masterclass.
The same 15-module curriculum, packaged at three depths. Learners typically enroll directly in the SEO Mastery Course because the per-module value is far better across all 15 modules.
Career path + "How to Build a CV" chapter (Part 2)
Module 12 (CV, freelance pricing, portfolio)
Weekly live coaching
Not included (recorded only)
Yes, weekly Zoom with Rambabu
Project feedback
Not included
Yes, on your real website or client work
Tools Training
Free tools only (GSC, GA4, GBP, free Ahrefs, ChatGPT free)
Hands-on with full Ahrefs, SEMrush, Screaming Frog
Certificate
Not issued
Orka Socials Certified
Price
100% free on YouTube
NPR 50,000
A separate Masterclass tier covering enterprise SEO, agency operations, and SEO leadership is being scoped. Message on WhatsApp if interested.
How to pick your tier
Which tier fits your goal?
Two real choices: confirm SEO is for you, or commit to making it your career. Learners who complete the Basic course often advance to the Mastery course.
Tier 1 · Free
Free Basic SEO Course
24 hours · 100% free on YouTube
You have never done SEO before
You want to confirm SEO is right for you
You can fit 3 to 6 hours per week of recorded video
You're targeting a paid SEO internship or junior role (NPR 15K to 30K)
You're fine without live support, as resources are in the YouTube descriptions
How many modules and lessons does the SEO curriculum cover?
The full SEO Mastery Course curriculum covers 15 modules and 180 lessons. 106 lessons are battle-tested recordings from previous batches, 59 are newly recorded for 2026, and 7 are updated supplements. The remainder are downloadable templates and checklists that reflect current platforms (HARO replaced with Connectively, Looker Studio rename, GBP refresh, schema expansion).
What is different about this curriculum compared to other Nepal SEO courses?
What is different about this curriculum is Module 09. Module 09 covers AEO, GEO, and LLMO at depth. AEO is Answer Engine Optimization for featured snippets and AI Overviews. GEO is Generative Engine Optimization for AI-generated answers. LLMO is Large Language Model Optimization for being cited by ChatGPT, Gemini, and Perplexity. No competing Nepal SEO course at this price covers Module 09 in production.
Are the recordings new or recycled?
The recordings are a mix of new and kept. Of 180 lessons, 59 are newly recorded for 2026 covering entity SEO, AI search, AEO, GEO, LLMO, multi-location SEO, JavaScript SEO, log file analysis, brand signals, freelance portfolio, and stakeholder presentations. 7 lessons are updated supplements. 106 lessons are kept because the underlying SEO principles still hold. The legend on every module shows which is which.
What career outcomes does this curriculum support?
The career outcomes this curriculum supports include junior SEO at a Kathmandu agency (NPR 25,000 to 40,000 per month), in-house SEO at a Nepal SaaS or e-commerce company (NPR 40,000 to 80,000 per month), freelance SEO on Upwork or direct international clients (NPR 100,000 to 300,000+ per month), and starting your own SEO agency. Module 12 covers CV preparation, freelance pricing, portfolio building, and interview prep. See the full SEO career opportunities guide for Nepal.
What tools are taught in the curriculum?
The tools taught in the curriculum include free tools (Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Bing Webmaster, ChatGPT, Google entity tools) and paid tools you learn hands-on (Ahrefs, SEMrush, Screaming Frog, Sitebulb, Surfer SEO, BrightLocal). The curriculum teaches the workflow and decisions. You bring or sign up for the tools when you need them on real projects.
How do the Basic and Mastery tiers map to the 15 modules?
The Basic and Mastery tiers map to the 15 modules as follows. The free Basic SEO Course is a 24-hour, 2-video YouTube training that walks through SEO foundations, keyword research, on-page SEO, technical SEO, schema, off-page SEO, Core Web Vitals, AI SEO with ChatGPT, and the career path. It is enough for a paid SEO internship or a junior agency role. The paid SEO Mastery Course covers all 15 modules including AEO/GEO/LLMO, technical SEO, link building, local SEO, auditing, reporting, and career, across 3 to 4 months with weekly live coaching and project feedback, at NPR 50,000.
Is the curriculum project-based?
Yes, the curriculum is project-based. In Module 02 every learner sets up a real practice project, either their own site or a niche site. Every assignment in Modules 03 to 12 applies to that project. By the end of the course you have a documented case study you can use in CVs, freelance portfolios, and Upwork profiles.
What is excluded from the curriculum and why?
What is excluded from the curriculum is 27 outdated lessons, because they no longer move rankings in 2026. The cuts include exact-match domain hacks, W3C code validation, text-to-HTML ratio, white-hat/black-hat taxonomy, web 2.0 properties, friends-and-family link building, and geotagging images. Sales content like "benefits of SEO" was moved to landing pages. Generic soft-skills lessons were dropped to keep the curriculum focused on paid skill.
Is it taught in Nepali or English?
Lessons are taught in Nepali with English SEO terminology explained alongside, the same format students rated 4.8 stars on Google. This bridges the Nepali-language understanding with the English documentation, tools, and client communication you will work with after the course.
Where can I see the lesson-by-lesson breakdown?
You can see the lesson-by-lesson breakdown in two places. This page is the public curriculum map. The detailed 180-lesson breakdown including assignments and downloadable resources lives on rambknows.com. Message on WhatsApp for the link.
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Where to go from here.
Pick the topic you want to go deep on, or see the income side of these modules.
The full course brochure has all 15 modules, 180 lessons and over 40 hours, plus the mentors, the salary ladder, what graduates earn and the price. It opens in your browser, so there is nothing to download and no email to give.
No form, no email, no follow-up. Print it to PDF from your browser if you want a copy.
Ready to start?
15 modules. 180 lessons. Real career outcomes.
The full curriculum ships in the SEO Mastery Course at NPR 50,000. Weekly live coaching with Rambabu. Hands-on training in Ahrefs, SEMrush, and AI tools. Documented case study at graduation.
